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Why it matters

Without Search Console you are blind to indexing errors, manual actions, and the queries that bring you traffic.

How to fix

  1. 1 Verify the domain in Google Search Console.
  2. 2 Submit your sitemap and review the Index and Core Web Vitals reports.

Fix it in your stack

DNS record

Add a Domain property in Search Console and create the TXT record it gives you at your DNS host. One Domain property covers www, the bare domain, http and https.

example.com.  TXT  "google-site-verification=<token from Search Console>"

HTML

For a URL-prefix property, the meta tag goes in <head> of the home page; keep it in every later deploy.

<meta name="google-site-verification" content="<token from Search Console>">

Common mistakes

  • Verifying only one form of the domain (www or not, http or https) instead of a Domain property that covers them all.
  • Verifying the site and never opening the Pages (indexing) report, where the errors are.
  • Removing the verification tag or DNS record in a later deploy, which silently drops access.

How to verify

  1. 1 Open Search Console and confirm the site is listed as a verified Domain property.
  2. 2 Confirm the sitemap shows as submitted and read, with the number of pages you expect.
  3. 3 Open the Pages report and confirm it lists indexed pages for the site.

Questions

What do I do after verifying?
Submit your sitemap under Sitemaps, then open the Pages report to see which pages are indexed and why the rest are not. Check it again after each larger release.
Does Search Console change my ranking?
No. It reports how Google sees the site: indexing errors, manual actions and the searches that show your pages. Fixing what it reports is what helps.
Why does my report list this step?
A website scan cannot see this from outside. The step appears when you answer No to the question a scan asks about Google Search Console, and it leaves your plan once you answer Yes on a later scan.

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